1. Information We Collect

We may collect the following categories of information:

• Contact & identity information — such as your name, email address, phone number, business name, and mailing address
• Business information — such as details about your ecommerce stores, Marketplace accounts, products, and performance data necessary to provide our Services;
• Payment information — such as billing details and transaction records (payment card details are processed by our payment processors, not stored by us);
• Communications — information you provide when you contact us, book a call, or complete a form;
• Usage & device data — such as IP address, browser type, pages visited, and interactions with our website, collected automatically.

2. How We Collect Information

We collect information directly from you (for example, when you fill out a form, book a strategy call, or engage our Services), automatically through cookies and similar technologies when you use our website, and from third parties such as Marketplaces and service providers where you have authorized access in connection with our Services.

 

3. How We Use Information

We use the information we collect to:

• Provide, operate, and improve our Services;
• Communicate with you, respond to inquiries, and schedule consultations;
• Process payments and manage our business relationship;
• Manage and optimize your stores and accounts as part of the Services;
• Send you updates, marketing, and promotional materials (you may opt out at any time);
• Comply with legal obligations and enforce our agreements.

4. How We Share Information

We do not sell your personal information. We may share information with:

• Service providers who perform services on our behalf (such as payment processors, hosting, analytics, email, and software tools), bound by confidentiality obligations;
• Marketplaces and platforms as necessary to provide the Services you have engaged us for;
• Legal and regulatory authorities where required by law or to protect our rights, safety, or property;
• Business transfers in connection with a merger, acquisition, or sale of assets.

5. Third-Party Services

Our Services involve third-party platforms (such as Amazon, Walmart, Etsy, and eBay) and tools. Your information handled by those platforms is governed by their own privacy policies, which we encourage you to review. We are not responsible for the privacy practices of third parties.

6. Cookies & Tracking

Our website uses cookies and similar technologies to operate the site, understand usage, and improve your experience. You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website. We may use analytics and advertising tools (such as [e.g., Google Analytics, Meta Pixel]) that collect usage information.

7. Data Security

We implement reasonable technical and organizational measures designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or anonymize it.

9. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or restrict the use of your information, and to opt out of marketing communications. To exercise any of these rights, contact us at info@upsireholdings.com. We will respond in accordance with applicable law.

10. Children’s Privacy

Our website and Services are intended for business users and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the content or privacy practices of those sites, and this Privacy Policy does not apply to them.

12. International Users

Upsire operates from the United States, and our business operations may span multiple jurisdictions. If you access our website or Services from outside the United States, you understand that your information may be transferred to, stored, and processed in the United States and other locations where we or our service providers operate.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the “Last Updated” date and will be effective when posted. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at info@upsireholdings.com.